Challenge:

Woodside, California-based Clos de la Tech Winery has a clear goal: to make the New World's Best Pinot Noir. Owned by T.J. Rodgers, founder, President and CEO of longtime PRxDigital client Cypress Semiconductor, the winery has several vineyards and three caves near La Honda, Calif. for pressing, bottling and distribution.

 

 

Strategies & Tactics:

Producing behind-the-scenes, search- optimized videos, managing social media marketing, blogging for the website, designing marketing collateral, and securing publicity as opportunities arise.

 

Results:

• Blog

 

• YouTube

 

• Facebook

 

• Twitter

 

• TJ on Bloomberg TV