ORCHARD SUPPLY HARDWARE
Event Planning & PR Launch
To execute four simultaneous Grand Opening celebrations of four Orchard Supply Hardware stores across the Bay Area.
Strategies & Tactics:
Tailor each opening for individual community, but maintain consistent look and feel across all locations
Reach out to public officials for participation, lending substance and newsworthiness to occasion
Coordinate media coverage, including social, to ensure consistent messaging. Focus media coverage on flagship Midtown store
Successfully secured coverage of Midtown before, during, and after the Open House Celebration, making San Jose-Midtown the most extensively covered Orchard Supply store opening ever.
NBC Bay Area used broadcast-quality video shot by PRxDigital
Local public officials appeared at each Grand Opening Celebration, in several cases bearing proclamations from the city or state congratulating Orchard on its community involvement