
ORCHARD SUPPLY HARDWARE
Event Planning & PR Launch
Challenge:
To execute four simultaneous Grand Opening celebrations of four Orchard Supply Hardware stores across the Bay Area.
Strategies & Tactics:
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Tailor each opening for individual community, but maintain consistent look and feel across all locations
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Reach out to public officials for participation, lending substance and newsworthiness to occasion
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Coordinate media coverage, including social, to ensure consistent messaging. Focus media coverage on flagship Midtown store
Results:
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Successfully secured coverage of Midtown before, during, and after the Open House Celebration, making San Jose-Midtown the most extensively covered Orchard Supply store opening ever.
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NBC Bay Area used broadcast-quality video shot by PRxDigital
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Local public officials appeared at each Grand Opening Celebration, in several cases bearing proclamations from the city or state congratulating Orchard on its community involvement