A crisis can happen anytime, anywhere – Ryan Lochte caught lying, the Samsung Galaxy Note 7 exploding phones, the SEC investigation of Theranos. Last year, the headlines were filled with one story after another of people and companies struggling with unwelcome news coverage.
Whether it is an accident, an investigation or criminal allegation, harassment claim, or an unwelcome media inquiry, a crisis can test your company’s resilience and threaten the reputation and brand you’ve worked so hard to build. But, as the old adage goes, an ounce of prevention is worth a pound of cure. Don’t be caught off-guard when the crisis hits. Prepare in advance, and increase your chances of weathering the storm.
As a crisis unfolds, you must be prepared to answer:
What did you know?
When did you know it?
What did you do about it?
What are you going to do to prevent it from happening again?
Answering these questions effectively is key to reassuring stakeholders that you are competent, confident, and trustworthy.
When a crisis happens to you, it can feel like you're all alone. Contact PRxDigital if you have questions or would like to meet with us to discuss your needs at results@prxdigital.com or 408-287-1700.
Next week, we will discuss how to rally your crisis team.